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Perhaps the most important component of a B2B online marketing campaign is content. The content that is created on behalf of a business allows that business to be presented in a positive light as an industry insider and source of knowledge. Unlike traditional advertising, marketing content is creat Read More

I know that busy site owners and marketing managers are always on the lookout for “easy wins” when it comes to link building. How can they get the most bang for the least buck? It’s no secret that white hat link building takes a lot of time and effort on your part and, unlike many other marketing-e Read More

A while back I received a discouraging note from an entrepreneur with a patent and a medical software application who couldn’t find a dime of investment, and was grousing that seed funding just wasn’t available anymore. After exchanging a couple of notes, I concluded that she was more likely a vict Read More

Have you ever thought about writing a million words in a year? What would you be able to accomplish? Read More

Baltimore Orioles manager Buck Showalter turned around a failing baseball franchise and made the team into a baseball postseason powerhouse. Read More

Confused about what Google Penguin is? Here is a primer on the subject, and what it means for your site. Read More

Last month, I posted about the headaches of email rendering in select clients when executing email marketing campaigns. To help elaborate further on this issue, I was able to grab (ok, abduct) our email designer and web-dev extraordinaire Ryan Doherty for a brief interview to get his take. Here's h Read More

Great Home Contractor Marketing Advice - No B.S. Grassroots Marketing - An Interview With Jeff Slutsky. Learn with Jeff has to say about Great Home Contractor Marketing Advice. Read More

Using the home office tax deduction for your home business sounds like a no-brainer, right? But make sure you understand what is involved and if it’s worth it. Read More

Hiring your first employee or building your business team opens whole new areas for compliance in employment and labor law. For small business owners short on time and resources, getting their arms around these laws can be tricky. The good news is that there are many online tools from both the SBA Read More