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So you’re thinking about outsourcing your marketing department…but is your organization set up to fully reap the benefits? Answer these 6 critical questions to make sure you are truly ready for an outsourced marketing relationship. Read More

You are ready to assemble a team for content creation to move your content marketing effort forward. Find out what roles to hire and what to look out for. Read More

Before you move from content marketing planning to execution, prepare for the long haul—explore the five painful truths of content marketing. Read More

Once you identify buyer personas, how do you reach your target audience and transform them into advocates? Audience engagement in 5 easy (mostly) steps. Read More

Is now the time to adopt marketing automation for your company? Platforms are easier than ever to use. 4 key components that might convince you to sign on. Read More

A great content marketing manager needs the skills of an exceptional modern marketer, but then must be able to transform into a seasoned journalist, client liaison, content strategist and more. Find out why your content marketing manager needs to be a Transformer: http://bit.ly/1pnOzAG Read More

Content marketing for recruiting is not all that different from content marketing for business-to-business marketing. Discover how to align the two. Read More

Typos can ruin remarkable content. But mistakes are easy to miss even if you proofread. Use these 8 proofreading tips to make your content error free. Read More

In the absence of a content marketing plan, you can expect to run into a few common problems – learn how to avoid those problems with some basic planning. Read More

Need to revise copy that has come back to you with vague, but negative feedback? In our newest post, “The Content Creator’s Guide to Repairing Troubled Content,” learn how to narrow the problem down and revise your content so that it is remarkable in the end. Read More