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Random marketing tactics, tried in a shotgun approach, blindly waste tremendous resources, time and energy. It used to be true that it was too hard measure what was or wasn't working. Not anymore. Measurement can make a huge difference in profitability. Here's a story from the gutter.

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BizSugar is the perfect resource and social networking community for Small Business bloggers. The BizSugar community is run by Anita Campbell of Small Biz Trends and her staff. I got to know more about Anita through an interview on Torrey Read More

Are your social media efforts not working? It's probably not social media that's the problem - it's the way you're using it. Find out why and what you should be doing instead. Read More

Your business may be failing its customers due to lack of consistency or over complication of your marketing mechanism. Are you following through?

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Pinterest is making a big splash online and many of us are wondering how to use Pinterest to boost traffic to our creative businesses. Here are 5 ways to use it! Read More

If you’re like me and promote affiliate products on your blog, you’re always trying to think of ways to bump up those commission checks. Most people believe the fastest way to increase revenue is to get more visitors or to increase your conversion rate per visitor, but it's not... Read More

Recently, I was featured in an article published on AllAnalytics.com discussing how analytics has improved our online business. While the article was well received, I ended up getting a good amount of questions asking for more specifics on exactly how and what we track for our web store. So, the pu Read More

Megan Gallagher, writer of Methodlite, runs Method & Madness, a resource that offers business owners classes, e-books, workshops, and a little one-on-one to help their businesses succeed. Read More

Canada is a nation of small businesses. In fact the vast majority of business in Canada are technically defined as small businesses i.e. less than 100 employees. Industry Canada keeps track of the facts and figures as they relate to small businesses, some of the more interesting ones are enumerat Read More

Social media will take over your life if you let it. Dominate social media management with these tools and daily routine. Read More