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There is no doubting the trend towards digital marketing and away from traditional media. In 2010 52% of Small and Mid-sized Business (SMB) marketing budgets was spent on traditional advertising. By 2015 that figure will be 30%. Read More

Having specific steps when applying for a loan..a small business franchise loan, is critical these days. Especially if you'd like to actually get a loan. Banks are not really too enthusiastic about approving them, and one needs all the help they can get. I've supplied it. Read More

I want to explain how reviewing a business book on my blog got me a book deal. I know it sounds kind of weird. Does this mean that I showed some amazing writing ability in a simple little book review? Maybe. Or... Read More

In order to do this right, (buy a franchise) you need to ask the right questions of the right people. Your contact at the franchise's headquarters, (usually the director of franchise development) has the ability to teach you a good deal about the actual model. But, you need to get to the meat of thi Read More

When it comes to your accountant, time really is money. The more you can do yourself to really reduce the workload for your accountant, the less time your accountant will have to spend on your accounts, and you may be able to negotiate a reduction on your fee. Read More

For small businesses, it’s important to have a powerful website. Therefore, as you begin the process of building the ideal website for your small business, it’s important to include several elements that will successfully portray your product/service and brand. Read More

I've said it before, but it's worth repeating; Not everyone is right for franchise ownership. I talk about this in more detail in my upcoming book on franchise ownership, but this post will really help you understand exactly what I mean. Read More

It's a good idea to get your better half involved early on...if you're even considering franchise ownership. Dreams have been ruined by not doing this simple, but important thing. Read More

Though the term “viral” has negative connotations associated with it (rightly so), in the world of internet marketing and blogging it is a positive thing. For bloggers and avid internet goers, becoming a viral internet sensation is equivalent to Hollywood stardom. Read More

Bounce rate affects your SEO, traffic conversion, and bottom line. These 16 ways will help you reduce your bounce rate and keep your readers happy. Read More