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An infographic that shows exactly what the over-optimization penalty is. Done for a client so they can display it on their website :) Read More

The Super Bowl is advertising’s biggest platform to market and promote their brands, with more than 100 million expected to watch the game today. Top brands are paying an estimated $4 million for a 30 second spot on Super Bowl. Read More

Here is a LinkedIn 101 guide to setting up your page. It has step by step instructions on how to do it correctly. Read More

Google+ and its Google Circles are increasingly becoming a tool for marketing and social networking, at a greater extent than other social media sites like Facebook.

Here’s a short Google Circle Sharing 101 guide, and how you can use it to get started on connecting with others properly. Read More

I've been celebrating the one year anniversary of Jenn's Trends this week. I have learned a lot and received a lot of rewards from this last year of blogging. And so I wanted to share with you some of the lessons I've learned that have helped me get to where I am today. Read More

Are you leveraging social media effectively to market your business? Do you think that it is all about having a good Klout score and lots of followers. Well, in real social media is the game of consistent networking with content engagement. And if you really want to get the most from social media m Read More

There is an art to writing the kinds of attention-grabbing headlines, tweets and Facebook posts that motivate readers to immediately hit share or tweet. But as it turns out, there’s a bit of science to it as well. When various social media experts examined thousands of blog posts, Facebook status u Read More

A reader the other day asked about Pinterest. Lauren from ThinkSpin wanted to learn more how to use Pinterest. I started to use it more myself the past few months and decided to really spend some time on Saturday there. Saturdays is known to be the day to pin it over at Pinterest. It’s when people Read More

CircleCount is an awesome tool to measure your Google+ influence and analyze your activities on Google+. CircleCount measures your comments, +1s received, reshares and tracks follower history and gives you a graphical analysis of the data. CircleCount gives you an insight into your Google+ activiti Read More

8 out of 10 business think that social media can harm a businesses' reputation, if not used properly. Check out this visual for some stunning statistics that show the impact of Twitter, how twitter affects purchasing decision, what are the biggest challenge for corporate media involvement? Why bran Read More