Focus on What’s In It For Me (WIIFM), thinking from the journalists’ perspective as to why they care, to help your press releases and bylines rise above the noise and start getting the coverage you want.
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Birkman voted on the following stories on BizSugar
What Journalists Really Want From You
Posted by
smpayton under Public Relations
From http://www.howtocreateapressrelease.com 3137 days ago
Made Hot by: ObjectOriented on October 11, 2015 11:53 am
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“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”
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