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Video Annotations are text commentary that you add to your videos. You can use them to add background information, link to related videos, create an interactive element, or add call-to-action to your videos.
Strictly speaking, Annotations are NOT a direct SEO strategy – the words that you add to y Read More

I’m convinced that people who have fun at work are more innovative, as well as happier. I don’t have any big scientific studies to prove this, but in my considerable business experience, I haven’t seen many successes come out of a group of fearful pessimists or unhappy people. Read More

Learn how to cut costs and increase sales with 10 creative small business marketing ideas.

Contrary to popular opinion, small business marketing doesn’t have to cost a fortune. With a bit of marketing savvy, you can promote your business without dipping too deeply into your marketing budget or y Read More

The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneur Read More

Although social media has been around for a few years, plenty of businesses and entrepreneurs still get it wrong.

When planning your social marketing strategy and being active on social channels, avoid these 5 common content mistakes.

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Not a single one of us come from the same set of experiences, values, or cultural norms. We are a melting pot and we need to learn tolerance and appreciation for others. Here are three tips for helping your bottom line by exercising tolerance and respect online. Read More

Today, I’ve got some tips for pitching yourself effectively to potential new clients when you first meet them.

And a story fellow copywriter John Wood told me recently is a perfect illustration of my point. Read More

Apps to Improve Your Planning Plus Workflow
Running a startup can feel like performing in a one-man band morning, noon and night. If you don't have an assistant, or even an intern, you're left maintaining the social media networks, keeping up with correspondence between vendors and clients and pl Read More

The Role Of Technology In Business
Technology can be defined as the making and usage of materials, tools, systems and machines in order to enhance production or solve problems in organizations or in individual situations. Read More

With tools such as Marketing Automation, marketers can create more content and publish it more frequently and usually at a lower cost than they can get done manually. Marketing Automation is a great way to facilitate the processes of generating, nurturing, scoring leads and driving sales. However, Read More