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Many business owners go into founding a company with an expectation of a certain level of income — the goal is to live comfortably and take care of family, rather than to create a financial empire. This sort of business is known as a ‘lifestyle business.’ It’s a rather new term, for something that Read More

By Johann Carpio

The customer is always right. In this modern age of content marketing, this axiom rings particularly true. Targeted material, which reads to your audience like it was perfectly tailored for them, is the golden goose of content marketing.

Developing this kind of content, howev Read More

I have observed that the closer a business is to collapsing, the more frantic the owners become about looking to perfect things that don’t matter. I think that it is a natural failsafe. It allows us to fight for what we can control. Unfortunately, the answers to turn around a struggling or stagnate Read More

Did you know the average commute to work is 45 minutes each way? That's 1.5 hours of your day that could be spent on the job. So it's not surprising to find out that working from home results in a 10-20% increase in employee productivity! Read More

ALL business owners should be aware of the changes switching to a global currency brought in through devaluing existing currencies using debt and inflation will bring and plan ahead. Great details in this infographic. Read More

Publishing online is a huge business. But it doesn’t work quite the way a lot of people seem to think it does. Whether you’re publishing software, content or something else entirely, you can’t just slap a bunch of ads in and expect to make your fortune.

It’s true that audience and attention are Read More

A brand can rely on a powerful logo, or it can be a powerhouse without a strong logo. A look at how McDonalds and Zappos build their brands. Read More

Franchise Direct has ranked the Top 100 Franchises in the world. You can discover the top 100 global franchises listed in order. Franchise Direct has tons of franchise articles, and they're located on our franchise blog. Read More

As a blogger, using a virtual assistant to offload certain tasks can raise your productivity and profitability. Here are some of the things you should consider having a virtual assistant handle. Read More

Whenever you find yourself on the side of the majority, it is time to pause and reflect. That Mark Twain quote is one of Tim Ferriss favorite maxims. Read More