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These people had managed to lead me down their sales funnel and without my independent research, who knows what I would have done. Over the years, I’ve gone back to this incident again and again thinking about why this and other phishing emails are effective and what I, as a marketer could learn.
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You may think that only big companies need to worry about having a privacy policy on their website. Wrong.

Most countries have privacy laws that require you to include a privacy policy, which is a statement of your data collection as a disclosing service to your visitors.

If you are collectin Read More

Want to get the most out of your Twitter conversions? Here are 5 tips that will double, even triple your Twitter conversions. Read More

If you are blogging, building an email list is as basic as breathing. Not everyone will be able to build a huge email list that makes money. You may never know what list building mistakes you are making while growing your email list. Building and growing an email list takes a lot of time and money. Read More

May 1 of this year marks the first day of National Small Business Week. That means its time for a huge variety of different events aimed at celebrating all things related to small business and entrepreneurship. Read More

Cyber attacks don't just affect major companies and government agencies. In fact 43% of cyber attacks last year were carried out against businesses with less than 250 employees. This week the House Small Business Committee held hearings about this rising threat and how businesses can protect themse Read More

Quora is actually a great forum to help you indirectly promote your site. There are a lot of people on their with different queries as it relates to any form of marketing, and you can actually plug-in your own brand with a link. Read More

If your company sells software or other technical products, chances are you spend at least part of your time creating content for non-technical audiences. In Episode 172 of the Content Marketing Podcast, we’ve got five sure-fire strategies for turning those non-techies into lifelong fans. Read More

Nellie Akalp, CEO of CorpNet.com, shares insight on changing your business' legal structure and how that can affect taxes for 2016. Read More

Still wondering how to use SEO? Here's a super-simple guide that'll teach you the basics of getting your products found in search engines. Read More