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Keyword research for local businesses requires a different approach than research for national or global campaigns.

Learn how to use Google's Keyword Planner Tool to find keywords that can be used to guide a SEO/SEM digital marketing campaign. Read More

With Google regaining access to Twitter's firehose earlier this year, the search giant has been consistently expanding the way it displays Tweets in Google Search.

With this expansion comes a renewed opportunity to make two powerful marketing channels work together.

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Did you know that your Twitter profile and tweets can get crawled and indexed by Googlebot and appear in both Google mobile and desktop search results?

Congruent Digital's Tweet Indexation Rate Tool queries Google and returns the percentage of your indexed Tweets, the Moz Page Authority, and lin Read More

Social profiles and content appearing in organic search results presents marketers and businesses alike with a growing opportunity to increase their presence across both mediums.

In this in-depth guide, you'll learn what social content is getting indexed and best practices to grow your audience Read More

As business owners and marketers, we know that providing easy to find, clear answers to questions about our products, services, or solutions enhances the visitor experience and works to establish expertise, authority, and our websites as destinations.

In this post, you'll learn about not only t Read More

In this high-level overview, I dig into the why and how duplicate content can be harmful to a site’s visibility in Google Search.

You'll also learn about free tools that can help you understand how your content is being duplicated across the web, asses if your site has been impacted, and correc Read More

Earning links is the outcome from sharing great content. In this post, you'll learn how using Google+ as a platform for meeting, sharing, and ultimately building relationships with other users is an effective way to increase the visibility and awareness of your own brand. Read More

As more users continue to utilize Google+ for professional social networking, it can be valuable to keep and record any additional contact info or other pertinent user details that you may want to refer to at a later point .
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Join me as I interview social media, search and Authorship expert Mark Traphagen to learn more about how he got his start in online marketing, his 2014 predictions for Google Authorship and Author Rank, his hobbies, his new role at Stone Temple Consulting and more! Read More

The explosive growth realized by Pinterest has made the image sharing platform a viable traffic channel for many businesses and brands.

Learn effective tips to increase your following, use free tools to increase the engagement and exposure of your pins and integrate Pinterest into your other so Read More