These stories submitted by ShobhaPonnappa will be featured BizSugar's homepage

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How to know your customer ... you may spend so much time agonizing over this that you fail to see something uniquely valuable right in front of your eyes! Read More
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Digital Marketing basics need to be believed with caution. Even valuable axioms must be taken with 80% acceptance and a 20% corridor of healthy scepticism. Read More
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Content strategy IS NOT just about an editorial calendar. At least seven strategy steps go before the eighth step which is "Fill in the calendar now!" Read More
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What is Digital Marketing? There's a new way to perceive what digital marketing is all about, if you are an entrepreneur hoping to make sense of the market. Read More
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Instagram is just rife with opportunity for blitzing the daylights out of competition and keeping the customer hungry for your food brand page! Read More
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Why do content creation formulas not produce the extravagant promised results? The short answer: you have to be aware of a formula ... and then break it! Read More
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B2B customer behaviour seems to imitate B2C so much that the lines between B2B and B2C are blurring. Hybrid selling techniques will be needed. Read More
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Joe’s fourth book "Content Inc." has just been released in Sep 2015 to rave reviews. He was kind enough to let me interview him along with my book review. Read More
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The rational B2B customer is inherently different to the emotional B2C customer. B2B customers needs an appropriately sensitive marketing approach. Read More
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Web usability audit and improvement isn't a one-time exercise. Do it periodically. Most sites, over time, tend to accumulate erratically included content. Read More
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