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According to BIGresearch's Simultaneous Media Survey, the effectiveness of product placements varies by product category and consumer group. Consumers indicate product placements have the most influence on their grocery purchases with 14.8% saying so, up from 13.0% one year ago. Electronics and apparel round out the top three categories most infl Read More

If you're like most small businesses, you are marketing to all your customer types in the same exact way. But what if I told you doing this is a very ineffective way of obtaining new customers? The fact is that everyone comes to your business at a particular stage. Some people are just hearing about your company for the first time, others kno Read More

A great article on why you should outsource some of your work and a little info on how to do it. Read More

For most people on the Web, if Google or Yahoo cannot find something, it doesn't exist. That has been one of the biggest drawbacks to creating a Website or application that displays itself as a Flash (SWF) file. Search engines could see the file, but they could not see what was in it. Until now. Adobe has come up with a way for the search engin Read More

Has an employee left you locked out of your computer? In this IT Dojo video, you'll discover how to quickly and easily reset local account passwords, including Administrator, on most Windows systems including XP and Vista. Read More

The Supreme Court on Tuesday adopted a broad reading of two federal civil rights laws to protect employees from retaliation when they complain about discrimination in the workplace. Retaliation complaints are a growing subset of workplace discrimination cases, because it is often easier for employees to demonstrate that they were retaliated aga Read More

A rebooting problem related to the release of the Microsoft Windows XP Service Pack 3 is continuing to cause problems with certain Hewlett-Packard desktops that use AMD processors, although a new patch is expected in a few days. The problem with SP3 first began appearing a few days after Microsoft released SP3 for its XP operating system. In a Read More

In order to gain insight into the effectiveness of your Web site (and, ultimately, your interactive campaigns), you must have some form of Web analytics in place. While there are numerous tools available, such as those from WebTrends, Omniture and Coremetrics -- all of which will help you to track and monitor the traffic performance of your site - Read More

Securing your smaller business' data is critical to its survival. But how do you secure your network if it's been hacked? More important, how can you tell if you've been hacked? Jimmy Ray has all the answers Read More

Selling overseas isn't just for the big boys. The weak dollar -- boosting exports and growing demand for an increasing variety of products -- makes this an ideal time for small businesses to join the party. The U.S. Department of Commerce is eager to play matchmaker, helping to find and screen potential overseas partners and customers. Its Gol Read More