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Using specific examples of “stupid” non-profit ads, we’ll show you how commercial ad agencies get it all wrong when it comes to creating non-profit ads by trying to be too clever. We’ll look at some of the specific tactics they use, why they fail, and how you can create an ad that’s gets it just ri Read More

Monthly giving works, there is no question. The success stories are countless and the benefits for both the non-profit and donor are undeniable. We’ll take you through some of these benefits and what you need to get a program like this up and running. Read More

Ever think of substituting your fundraising letter for a video? There’s no better way to stir emotions and draw people in to tell them a story about your need than a carefully crafted video. Here are 5 great fundraising videos that we hope will inspire you and some tips for getting it just right. Read More

This article deals with some of biggest frustrations with board member and tells you how to deal with each one of them. It also includes a great list of board expectations that you can use to make sure members stay both motivated and committed. Read More

Having trouble sending out your eNewsletter, or donations requests via email? Do you keep getting bounce-backs that say your email looks like spam? Here are five things you can do to avoid being flagged as spam and ensure as many of your emails as possible are making it to the intended recipients. Read More

Social media has effectively changed the realm of possibility when it comes to running and promoting a non-profit campaign. Want to tap into the power of social media to raise money for your organization? Here are 3 steps to create a killer social media campaign and tons of examples to get you insp Read More

Ever wonder if giving premiums or token gifts for donations works? You know, offering labels as an incentive to give, or a T-shirt as a bonus for giving? Well, there’s a lot of controversy surrounding the issue. Here’s what people have found and what the research says. Written by Sumac Research. Read More

"After people, data is your most important asset." It’s true, isn’t it? Data is the key to a non-profits success, so you’ve got to take good care of it! But how do you choose the right software? Here are seven things to consider, along with some fundraising software reviews and resources to help yo Read More

Did you know that a a typical non-profit will lose 50% of its donors between the first and second donation, and up to 30% per year thereafter. This staggering rate of attrition has forced many non-profits into a never-ending cycle of trying to acquire new donors. It’s time to switch gears and start Read More

Summary: January has rolled around. You just finished tackling your year end appeal, and now it’s time to get busy again generating year end receipts and statements. Don’t stress out, here’s everything you need to know. Written by Sumac Research Read More