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In order to ensure that your message reaches the widest audience, you want to make sure that web information is available to all users, including those who have a physical or cognitive impairment. In this article, we tell you 5 ways to do this. Read More

Sumac and Salesforce are both fully customizable CRM databases used by non-profit organizations. Here, we look at the two options, each one’s pros and cons, and which option is best suited for what kind of organization. Read More

Check out these three brilliantly funny videos that showcase how non-profits can use humour to inform the public about the importance of a particular cause. Read More

Far too often non-profits send letters, run events, and follow routines without ever knowing what really works and what doesn’t. Here is some simple testing you can do to make smarter decisions, improve fundraising, and raise more money. Read More

Peter Singer, arguably the most famous and influential modern philosopher, delves into to the human psyche to determine what’s holding people back from giving at their full potential. He cites 6 reasons, which give way to 6 very clear things you can do to inspire giving in your next campaign. Read More

Here are 3 proven ways to increase donations using a simple phone call that does not involve asking for money. Instead, these phone calls are to thank donors, update them and offer encouragement. The results are astounding! Read More

Our guest author, and non-profit consultant, Gail Perry shares some of the provocative, out-of-the-box ideas used in Second Harvest’s “Holy Beep!” campaign. Pay attention... these creative ideas could really help you get donors' attention! Read More

A look at some whacky donor management practices and how we rationalize them. What it usually comes down to: fear of change! Nobody likes it. Some people will put up with ridiculous time-wasters, and money-wasters, all in an effort to avoid it. Have you become oddly accustomed to crazy donor manage Read More

Want to know how your website is performing and how to improve it? Don’t guess, use Google Analytics! This free tool from Google will help you analyze website traffic, so you can understand what works and what doesn't when it comes to marketing. Here is some great advice to get you started from gue Read More

It’s predicted that by 2013, 90 percent of Internet traffic will be video, and it is increasingly becoming the primary way for donors to learn about non-profits. So, if you want donors to pay attention, you need to think video. Here are a few great ones that build awareness and we hope will inspire Read More