BizSugar.com › Management › Creating the Perfect Donor Experience - Sumac

Did you know that a a typical non-profit will lose 50% of its donors between the first and second donation, and up to 30% per year thereafter. This staggering rate of attrition has forced many non-profits into a never-ending cycle of trying to acquire new donors. It’s time to switch gears and start focusing on the donors you’ve already got. It’s all about creating the perfect donor experience and we’ll show you how to do it.