Using specific examples of “stupid” non-profit ads, we’ll show you how commercial ad agencies get it all wrong when it comes to creating non-profit ads by trying to be too clever. We’ll look at some of the specific tactics they use, why they fail, and how you can create an ad that’s gets it just right.
Bad Non-profit Ads: How Ad Agencies Fail the Non-profit Sector - Sumac
Posted by sumac under ManagementFrom http://sumac.com 4405 days ago
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