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March 30 is when all Facebook Business Pages will change to the new Timeline format and that date is fast approaching! Exploring the new features on Timeline has been really fun and despite deactivating my personal Facebook account in part because I did not want to switch to Timeline myself, I do s Read More

Before you get hired for a job, you should expect to be Googled. HR coordinators and interviewers are not only looking for mentions of your name on the web in general, but they are also specifically seeking you out on social media sites. It is not uncommon for a potential employer to scroll through Read More

I was recently reading a Mashable article about small businesses on Twitter and it got me thinking about a similar issue but for hotels. Building a strong and steady Twitter following for your property helps get the word out about your hotel, improves your SEO, and enhances your credibility. But wh Read More

At the end of last month, I did the unthinkable. I deactivated my personal Facebook account. One reason for this, I admit, was mild laziness. Facebook’s Timeline was set to roll out on more profiles, and I had no desire to sort through hundreds of pictures to choose what giant cover photo would soo Read More

There are a couple resources out there that hotels should be taking advantage of in order to increase their sales and stand out among the crowds. These tools can help hotels bring in guests that might not otherwise stay there or even be aware of their properties. One tool is pretty intuitive but is Read More

It was Twitter that first broke the news of Whitney Houston’s sudden and tragic death this past weekend. She was found unconscious and not breathing in a hotel room at Beverly Hills’ prestigious Beverly Hilton late Saturday afternoon. Many people turned to the hotel’s Twitter account hoping for ins Read More

Looking to increase fan engagement on your Facebook page? Who isn’t? A recent study by Buddy Media shows how incorporating current events into your posts can drive fan engagement to new levels. The study focused on 1,400 brands and used last weekend’s big game as a case study. It looked at brands’ Read More

Just a short while ago, the Internet was abuzz with discussions about SOPA and the drastic effect this bill could have. Not long after the bill was shelved, file-sharing site Megaupload was taken down. Next, Twitter announced that it would be censoring Tweets in specific countries. Read More

Now, more than ever before, hotels are taking things to the next level thanks to social media. Hotels are realizing that they can make their guest interactions fun and mix things up with unique contests that make their fans more passionate about their properties... Read More

In case you haven’t noticed yet, big things are happening on the Internet today. Wikipedia, Reddit, Craigslist, Wired, and many other websites (both high and low traffic) have “gone dark” in protest of the House bill, the Stop Online Piracy Act (SOPA). Even Google is protesting, albeit in a less in Read More