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For social media savvy customers looking to engage companies directly, Facebook and Twitter serve alternate customer support channels. Instead of waiting on the phone for an agent, customers jump to the front of the queue by going online. Read More

Google AdWords is not the preserve of large companies, or businesses that operate on a national level. if you are a local business, serving a limited geographic location, you can still use Google AdWords to drive traffic and customers, all with out breaking the bank. Here is how. Read More

One of the most tried and tested methods you can use to reduce their level of perceived risk is to prominently display customer reviews and testimonials on your website (and encourage customers to leave reviews on other websites as well). Read More

Thanks to Google, re-marketing is now available to any advertiser and it is proving to be hugely successful. From our own experiences, click through rates are more than double that of a standard banner campaign, cost per click is much lower, and conversions are higher. What’s not to love? Read More

From my own experiences, and reading other people’s, here are 8 questions I think you should ask any SEO professional who you have asked to pitch for your business. These will prevent any future stress or strife further down the line. Read More