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What do you think of when someone says “mobile marketing”? Smartphone apps? A mobile website? QR codes? While these may be the first thoughts that pop into your head, they may not be the best first steps in mobile marketing. What’s about good old fashioned text messaging? You know, that technology Read More

At Wood Street, we talk a lot about design, user experience, conversion, SEO, and the like. We sometimes assume that everyone is as passionate about this stuff as we are. And for the most part, our clients really are.

But, I was reminded of something at the SocialFresh conference, during the mob Read More

Web Accessibility is a moving target, or more precisely, a game of Whack-A-Mole. Just when you think you’ve covered the issues, another pops up and requires your attention. In some cases, it can turn out to be an issue you didn’t even know existed.

Hopefully, you’re prepared to respond quickly Read More

Content Marketing is the latest in a long line of online marketing buzzwords. So, what does it mean? Junta42 has one of the best definitions…

“Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined a Read More

Harness the Power of Your Happy Customers

The best form of marketing for any business is when an actual human being validates the experience of the product or service. There will always be times when customers may not have the access to another human being to talk directly and get a recommendati Read More

Exhibiting at a trade show is intense. In the span of a few days (or hours!) you have to create a temporary storefront, artfully display your wares, and engage those who stop by in a meaningful way. You can’t do it alone. You can’t afford to send your entire staff to the show. But you can leverage Read More

LinkedIn is probably best described as your résumé on steroids. It’s where you need to be as a professional to establish social relevance in the business world. It isn’t the only social media tool that’s useful for business, but it’s certainly one of the most widely accepted.

So, how do you make Read More

Content Marketing, Be a Resource and See Success
What is content marketing?
“Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” – Wikipedia

According to Go Read More

What is content marketing?

“Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” – Wikipedia

According to Google’s Eric Schmidt “, every 2 days we create as m Read More

It’s all over the news; the end of Facebook is near!

Is Facebook headed the way of the Dodo like MySpace, Friendster, etc? No, at least not anytime soon. It is still very much a social media powerhouse. But Facebook is not invincible and it certainly cannot sustain perpetual growth.

According Read More