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Pulling data for B2B marketing out of sales management, CRM or transactional databases is not a best practice. It misses insights vital to the marketing process. Read More

Few B2B marketers have ideas on how to shorten the time from marketing program inception to implementation. Here are four tactics to help compress this process. Read More

No matter which strategic B2B marketing options you choose to pursue, two elements must always be in place to ensure success -- targeting and tracking. Read More

Find out why it's important for every business to have a positioning line or tagline. Then learn how to create one for your business that sets you apart from your competition. Read More

I often see major B2B brands not following best B2B marketing practices. Yet smaller businesses want to do what the big guys are doing. Just because companies make a good product doesn’t mean they are the best at marketing. Read this post and discover the reasons why focusing on what the competitio Read More

Is it politically correct to talk about the differences in B2B marketing to men vs. women? Maybe not, but working with a new client this past week revealed an important element that should be included on a marketing and CRM database. Read More

All in one quick article learn about creative approaches that reach the C-suite and produce sales appointments; the importance of adding drama to headlines; and what types of solutions are at the top of the list for technology buyers this year Read More

How B2B marketers should learn a rule from great sales people to enhance the results of their marketing efforts Read More

In these days of crazy-busy prospects, you have to get your marketing messages across fast. Here are four quick tips to help you do that right Read More

We all remember that testing in the classroom was about questions. Testing in the world of B2B marketing, however, is about getting answers. See a number of ideas for testing email subject lines and learn why testing is one of the most important parts of successful B2B marketing Read More