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14 ways B2B marketers can establish credibility.

Posted by SusanFantle under Marketing
From http://b2bmarketingsmarts.com 4669 days ago

Smart B2B marketers make use of these 14 new and traditional forms of credibility to support the claims they make in their marketing. Read More

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Rock-Bottom Trade Show Tactics: Event Marketing on the Very Cheap

Posted by SusanFantle under Marketing
From http://b2bmarketingsmarts.com 4701 days ago

If you have no budget for an important B2B trade show, or you're simply a cheapskate, you can still turn a trade show into a marketing advantage. Read More

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When B2B Marketing should apply the rule of IDM.

Posted by SusanFantle under Marketing
From http://b2bmarketingsmarts.com 4709 days ago

For avoiding delays in marketing programs, B2B marketers need to quickly determine which elements are critical and which are IDM. Read More

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How often to send B2B lead acquisition efforts? Find your Uncle Harry.

Posted by SusanFantle under Marketing
From http://b2bmarketingsmarts.com 4754 days ago

B2B marketers need to find their own Uncle Harry -- the guy that triggers how often a B2B company should mail lead generation offers to the same group of prospects. Read More

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Tips for winning the B2B company or product "name game."

Posted by SusanFantle under Marketing
From http://b2bmarketingsmarts.com 4761 days ago

Learn about the options, plus the pro and cons of choosing different type of names for B2B companies or B2B products. Read More

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The 3 most important rules in B2B marketing copy.

Posted by SusanFantle under Marketing
From http://b2bmarketingsmarts.com 4768 days ago

If a B2B marketer sees his or her favorite marketing phrase on the Richards' Quadrant, they should run and hide. Read More

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Do today's B2B marketing messages need to change?

Posted by SusanFantle under Marketing
From http://b2bmarketingsmarts.com 4787 days ago

What ITSMA calls the New Buyer Paradox presents the three goals that have been at the top of the list for B2B buyers for as long as I've been in marketing. Read More

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Why B2B marketers should know when lead relationships start.

Posted by SusanFantle under Marketing
From http://b2bmarketingsmarts.com 4793 days ago

Knowing when the relationship with a lead has begun, triggers the point at which it's smart and effective to make a human connection with that prospect. Read More

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One great B2B marketing reminder and one new trend.

Posted by SusanFantle under Marketing
From http://b2bmarketingsmarts.com 4814 days ago

Here's a reminder of an essential B2B marketing point of view and insight into a new trend that puts ROI on steroids. Read More

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B2B marketers should watch their words.

Posted by SusanFantle under Marketing
From http://b2bmarketingsmarts.com 4817 days ago

Many B2B marketers do not understand how important words can be. It's the words and messaging that cause prospects to act on what a B2B marketer is offering. Read More