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The shift to visual social media has been dramatic in recent years.

Social networks based on visual content have sprung up “faster than you can say Indiana Jones” (Notting Hill, 1999). There is Instagram, Flickr and Pinterest representing the image based social networks. And YouTube, Vimeo and V Read More

I like comedy. And I like social media. So here is some social media comedy! A short collection of 6 sketches that represent how people act in social media. Read More

The third edition in the social media strategy series. Setting up is crucial in order to establish strong foundations for your campaigns to be built upon... Read More

Everything you need to know about the benefits/dangers of Google Plus Shared Circles and the real tactics and value explained. Do you follow shared circles? Read More

Do you have a social media crisis management plan? Have you ever encountered a situation where you needed to implement your crisis plan?

Social media crisis management practices are often enforced as a result of a breakdown in communication between a business and it’s audiences in a public envir Read More

Do you use LinkedIn to boost your blogging?

After listening to all the comments on my last post "Large LinkedIn Networks: Are They Essential?" it became apparent to me that bloggers tend to avoid LinkedIn.

But why? Read More

Some people have built up huge LinkedIn networks. But is it actually that beneficial? I explore all the angles for why people grow large LinkedIn networks. Read More

I relaunched my blog 30 days ago and have detailed everything about my experiences. I include all my stats, strategies, tactics and analysis so that you can learn from my wins and fails. Needless to say, it went pretty well! Read More

Regardless of the industry you’re in, just remember that you are your name.

This is why establishing online authority is essential, aside from the wonderful opportunities that can come from doing so. Read More

Social media marketing is still somewhat of a grey area for businesses owners. It is easily misunderstood and can be confusing to put into practice.

It's even harder when there are both social marketing heroes and villains pitching for work.

Are you the hero or villain? Read More