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It seems odd to need to point it out, but authenticity isn’t easily attributed. It’s generally earned. So why do people out there still push their cause or products as if they’re making a hard-sell tv commercial? Read More

Why so few pizza delivery chains have loyal customers, and why so few brands are consistent with message via social media. Read More

How to Become a Rainmaker by Fox is a great book for new and experience sales professionals. Justin reviews the book in post on this week in
Marcana.com. Read More

A Google AdWords introduction by way of the Google Keyword Tool: how to understand the difference between interest and intent in keyword research. Intent and interest are two different aspects of available keyword data that are too often hastily grouped into one pot without adequate distinction. JC Read More

One of the most common questions those who are new to social media have is: How do I develop my network? The good news is that it’s easier than you think because you’re already part of many social circles. Expanding Read More

The fine art of saying no in sales and project management. Why drawing clear boundaries helps any marketing agency in the long run. Read More

The halo sale is a part of your product and service, your employees and you as a person. How does the halo affect you? Read More

Minecraft has created the perfect social media marketing beast by staying true to community principles. Read More

Justin McCullough touches on 10 points of interest as a sales professional. Which of these do you agree with? Disagree with? And why? Read More

Thanksgiving post: positivity is not much touted in the world of social media gurus with their ridicule-prone ranting. This is one social media veteran with something to say on the dynamics of positivity within the execution of social media communications. Read More