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We who are immersed in technology sometimes forget it's about solutions, not how it works. All most SMBs care about is that they have a business problem and they want a quick technology solution. Is it cheaper, faster or better? That's all that matters. The rest is discussion fodder for journalists Read More

When we talk about customer experience management, we tend to think of huge, expensive, complex systems that would seem to be out of reach of most small and medium businesses, but if you can manage the customer experience incrementally using a little common sense, it doesn't necessarily have to be Read More

Of course we shouldn't be surprised when Facebook and Google show their true colors, but the two companies made moves recently that proved beyond a doubt what they think of their users. We are fodder for advertisers and nothing more --and that Creep Index is the DEFCON warning system of social medi Read More

While many companies understand the power of digital transformation, most are timid about going all in on an implementation, assigning it to a small group inside marketing. But it takes much more than dabbling to succeed as a digital business. It requires buy-in across the entire organization. Read More

The messages we hear today about digital disruption, organizational upheaval and technological shifts are all huge concepts for any business to wrap its arms around. And any time someone tells you need to transform the way you do business, you have a right to be skeptical, but the times really are Read More

Digital transformation takes more than simply dabbling in social media and content marketing, it takes a total commitment to the customer and completely rethinking how you interact with them in digital terms. Read More

Today's workers, the ones who came of age with Facebook and technology as part of the fabric of their lives, are used to connecting, sharing and collaborating online, and you need to provide tools that let this new generation of employees work the way they are used to. Read More

Microsoft's latest attempt to get marketshare is to lure Apple customers with a buy-back program. Good luck with that. Read More

So just what do data brokers know about us and why are online ads are so laughably off? One company Acxiom has decided to open up their database and I took it for a spin. What I found was they got a lot of stuff wrong Read More

When you travel and see the ruins of bygone societies, it drives home how quickly dominant systems can be disrupted. Today with the internet, we have perhaps the biggest disruptor in history and it could turn our factories and warehouses into ruins too, evidence of a time when we built things and s Read More