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Remember that everything either takes time or money. If you have less money to hire someone to do things for you then you’re going to need to invest the time. Some of these strategies might take you longer to learn than others so think about which ones look like the best fit for you. Read More

Being a thought leader doesn’t just happen overnight. Thought leaders are authority figures, knowledgeable in their industry, and committed to providing ongoing, unique value to their audiences. One of the main ways they succeed in doing this is through content. Read More

Content scheduling is an easy way to keep your brand vocal and influential around the clock, without actually having to be on social media around the clock. What’s not to like? Turns out, if you’ve got bad content scheduling habits, there’s quite a bit not to like. Read More

Are you a business-to-business company that is struggling to generate more sales and quality leads? Even though you have followed every piece of advice from the so-called experts, you still did not get the results that you were expecting! Read More

The internet is a strange place. Everyone has seen bad examples of social media gone wrong: social media managers tweeting something embarrassing or rising to the taunt of some internet troll. As a result, the entire brand’s name is tarnished and they receive bad press. Read More

Snapchat was released way back in 2011. Since then, its popularity has absolutely skyrocketed, nearing around 200 million active users in 2015 and recording a whopping 6 billion video views per day. With numbers like that, you’d think Snapchat profiles would be a social media branding paradise. Read More

Every B2B marketer would love to hit a homerun with every piece that they write. They would love for every marketing campaign that they are behind to be a rousing success. Is this likely to happen for anybody? Probably not. There are too many variables to ensure that every effort is a success. Read More

If you’ve been using content marketing to develop relationships with clients and potential clients for very long, you’ve probably spent a lot of time and effort on optimizing your content in an effort to boost traffic. Read More

Social media marketing strategy, except perhaps for LinkedIn and some niche-related social sites, has traditionally been reserved for B2C content marketing. It “fits” well, because B2C businesses want to accumulate large followings. Each follower is either a customer or a potential customer. Read More

When a business or social media expert shares a post online, they are expecting it to get as many views and shares as possible. This is important for several reasons. First of all, if someone is sharing a post for their business, more people will become aware of their company. Read More