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...Understanding the best tools at your disposal and being able to create actionable high value tasks from that information is the important human layer that even the best marketing automation software will always struggle to replicate. Sometimes half the battle is knowing the right questions to a Read More

All businesses should keep an eye on what their competitors do in regards to marketing. What they do or fail to do is important information for your business.

So what should you watch for, why should you bother, and how do you keep an eye on everything? I will tell you. Read More

Many in-house marketers have told me how their company doesn't understand the importance of content marketing. They struggle, argue and often get no support to complete tasks. Read More

Everyone is talking about content marketing, but there are some myths that can't be ignored. Here is a rant about them in hopes that we can learn and move on. Read More

Infographics are everywhere these days and you can find them on just about any topic. Infographics are a great option for supplementing your content and providing great information to your readers. There are many great infographics out there, but there are just as many that are no good. Read More

There have been plenty of articles out there about choosing or hiring the right SEO company, but I am going to offer 5 different suggestions based on my personal experience with clients. Read More

Anyone that has a blog knows there are times that it is very difficult to come up with things to write about. Sometimes you just don’t have time to write, but need to create a post quickly. I am going to tell you how I use the free, non-business version of Evernote to keep blog posts flowing and th Read More

Blogging is work, there is no doubt about that. Sometimes it is hard to sell why “blogging” is important to businesses, but the truth is blogging is a great investment because the articles can be used in multiple ways. If you plan well and put some strategy into blogging the investment of time and Read More

One thing I hear about all the time is that people want to blog, but they have no idea what to blog about. So here are some ideas for service related businesses. Read More

We all know there are a ton of blogs out there and most of us know that many of them offer terrible content. If you are new to blogging I am going to give 5 tips to help you write blog posts people might actually read. Read More