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It’s time to take user onboarding seriously. Most apps have some semblance of onboarding since they don’t want to throw new users into the deep end of their product. But too often, the answers to users’ questions are buried in an IKEA-esque manual somewhere deep in the product rather than where (an Read More

When working in a startup company, you cannot expect to do only one task. Sooner or later, you will be assigned related or tangent tasks or both to cope with the growing business. Develop a workflow early on to help you get as much work done without getting burned out. Read More

I realized the other day that my business wouldn’t exist if it wasn’t for content curation.

When I was working for other companies, figuring out my place in the marketing world, it became clear that I also needed to work on my personal brand (regardless of how much I disliked that term at the ti Read More

Perhaps you already feel like you have a good handle on the little details of email marketing, like writing subject lines, creating opt-in forms for your site, and setting up your welcome message. Read More

Effectively manage your multi-channel and omnichannel marketing strategies with these proven techniques and resources. Read More

I found out that the average person checks their emails 77 times per day. Seriously? Is that what people do? Back in the 90s, computers used to gleefully announce that ‘you’ve got mail’, but now clearing your inbox is cause for celebration. It’s been said email is evil, a demon, a destructive force Read More