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I hate it when people think just because they have a fancy job title that it qualifies them automatically as a leader. We don’t see this issue too much with small businesses, but more with your big brand businesses. So what if you’re the CEO, President, Director of whatever – if you don’t have what people gravitate towards, then you really have no power with the company you are supposed to be in charge of. We see more people flock to those that are the true leaders of a company because they possess the knowledge, right character and the simple fact that they care about people without having the big fancy title. This makes them the authority figure that is going to make the big boss sweat. Big brands need to take another lesson from the small business owners on this one. If you truly want to be the go to person in your company here are a few things you will need to know.
Question Of The Day:
What qualities do you think a leader must have Read More

So you are a blogger now and constantly putting out good information on a regular basis. Well now it’s time to crank it up a notch and add a few things that are going to take your blog to the next level for you and help you retain new visitors from your blog. With the use of many built in tools and web applications we can now include so much more to your blog then just the content. By including some of these items you take an average blog to an extraordinary one that will help your business and your readers get more out of the visit. Here are some ideas, features and applications you can use to deck out your blog.

Question Of The Day:
What are some of your tips and tricks for taking a blog to the next level Read More

Do you know what your website bounce rate is? It is the most important static that we should be aware of when looking at how effective our website is. The bounce rate is simple to understand however fixing it could take some trial and error to find the problem. The bounce rate is the measure of the times a new visitor comes to your website and after viewing one page clicks out right away. Which means right away they saw something that they didn’t like on your website or it was not what they were looking for. So how do we fix a high bounce rate Read More

As a small business owner we love to give credit to our people when it is deserved and there are a number of ways that can be done: Through the handwritten note, pay increase or a steak dinner. You pick, but can we do something more for the superstars on our company team? A lot of big companies like to use offline media publicity to reward their people for good work. For example, ESPN did a commercial congratulating Chris Bermen on his last award. Now why can’t we do something similar to showcase the hard work of our employees? Well most of us probably can’t do something similar to a TV commercial that ESPN did for Chris Berman, but we could use social media to showcase our people Read More

This is a guest post by Travis Petelle - If you are the authority in your niche, it could possibly be the best thing you could do for your business. It brings in easier sales, more prospects, and a much simpler time getting what you want. Don’t expect your authority status to just fall in your lap though. You must take action to build yourself as the authority and that’s what I wanted to cover in this article Read More

The about us page on a website serves as the great purpose of informing our visitors what our business does and what we can help them with. However, it is not the coolest kid in school and truly how many of your website visitors actually make it there? Probably not too many, since the home page seems to be the place to give a little snidbit about the business and the about us page is just a place to go for more detail. Let’s reinvent this page to make it popular and make it a place our visitors will want to check out on a day-to-day basis.
Here is what you can do to make the about us page cool for your viewer Read More