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Everyone talks about using Facebook in marketing, but what exactly should small businesses do? Just as important, what are the costs and return on investment?
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Once you establish your social media presence, the next step is to measure the effectiveness of your efforts. What worked? What didn’t? These are questions you should ask yourself in order to run a more successful and efficient social media campaign. To answer these questions, there are three impor Read More

Internships are more popular than ever, with the National Association of Colleges and Employers reporting an estimated 8.5 percent increase in intern hiring for the coming year.
Admittedly, internships are an appealing concept to both employers and students. However, if your for-profit organizatio Read More

We’ve all heard the phrase cash is king and know how important a small business’ cash flow is to its success. We know that we want to get customers to pay upfront when possible, collect receivables quickly, and stretch payables as long as we can. But our customers know the same and their payables a Read More

In a world where attention is currency, it's becoming increasingly more difficult to attract the eyes and ears of your target market. Not only are you up against larger companies with nicely funded marketing departments, you're also competing with social media and a multitude of other distractions Read More

What an accountant can do to help keep your startup running.

Don't assume only big companies need the services of an accountant.

Accountants help you keep an eye on major costs as early as the startup stage, a time when you're probably preoccupied with counting every paper clip and postage s Read More

When you’re starting up, you need to get the maximum impact from your limited marketing budget. Guerrilla marketing techniques can be highly effective in the circumstances – here’s how to implement them. Read More

While Facebook's zillions of users can't be ignored, the fact that it's the number social media site makes getting noticed on Facebook without paying for promoted posts and sponsored links very difficult. However, here are some tips to help you stay in the newsfeed without shelling out cash. Read More

Five tips for getting your online content marketing message right so that you can successfully spread the word about your business. Read More

By recognising when to use paid or free social media marketing, businesses will be able to get a better return on their marketing investment. Read More