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Going away for the holidays? Whether you’re taking a trip to see the relatives, going on a road trip with your family, or flying solo for some much-needed decompression, you’re not going to have a restorative trip if you create enough vacation stress to override the relaxation factor. Vacation shou Read More

A drop-in meeting room bookings in your property can be worrying, especially when you are new in the hotel business. After staying in the industry, however, you will note that many hotels also have to deal with low demand in meeting room bookings, especially during off-peak season. Read More

Digital marketing has reshaped the hotel industry and how they get customers.

Through new advanced technology and tools customer now has taken control of their own experience. And for hotels, this impacts how they build and nurture relationships with potential and existing customers.

How can Read More

Colors and how they affect emotions come down to the science of psychology. Hotel design makes a huge effort in learning how to use certain colors to create emotional impacts on guests. It is ingenious.

Scientific research has revealed that color has a powerful psychological effect on Read More

The Hotel business is very visual in nature, which makes social media perfectly suited for advertising. Not only that, but it is a great way to build a personal rapport with your visitors, do some follow up, and get some of their recommendations.

Without a solid social media strategy, Read More

Organizing a business conference from the ground up can be quite a challenge. It’s possible for the planning of such an event to take a couple of years, depending on the scale of the gathering. However, smaller events can be organized in much less time if you follow a few simple steps. Read More

What if your Hotel had a captive audience you could speak to about anything, and they would listen?

They would literarily stop what they were doing, get excited, listen and respond to your Hotels content.

And the best part they would take dedicated actions every time you a Read More

A Hotel’s website is as important an asset as the Hotel itself. This is because the Hotel website is usually the first point of contact with a potential customer which means that it is the feature that can persuade or dissuade a visitor and how you present your brand to the world. It is important t Read More

Chances are your Hotel already employs email marketing. After all, it is one of the most cost-effective forms of digital marketing, and the use of email is still very much in vogue. In fact, it’s poised for even more growth, with some projecting that the total number of users worldwide will increas Read More

The Hotel Industry is unique in that like a commercial product a hotel follows a definite life cycle. If a hotel owner does not keep this in mind, their facility can quickly become worn out and dated in comparison to their competition. To stay competitive, Owners must acknowledge that there will be Read More