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Standard advertising rates aren’t often talked about because the standard isn’t so standard. A media group, for example, that buys spots or places ads for several clients can buy spots in bulk and negotiate for a lower rate or get more “freebies” or “values”. In effect, a brand can get more exposur Read More

There are 80 Things I Wish Someone Told Me About Small Business Advertising in my first 80 days at work to the rest of my advertising life easier. Unfortunately, I had to go and learn some of these things the hard way. Fast forward to several pounds after, things did eventually work out but I will Read More

You know that certain people have a certain image. You have the geeks, the jocks, the rebels, the loser, the formal ones, the perfect gentleman, the sexy one, the slutty one, the asshole, etc.

You want someone that has one, first and foremost. Yes, everyone has one but some don't do their image Read More

How to choose the face of your business is one of the trickiest questions in advertising because the answer depends a lot on gut feel and history of the business. Essentially, there are two kinds of “Face of the Business”. The more traditional is one is by getting a “talent” or model. You come out Read More

Groupon is an advertising platform especially for small businesses and not a sales site. You read that right. Groupon is all the rage and many small businesses have been wanting to join the party because of what seems to be clearly a sales generating site. There is power in numbers. Even when they Read More

Whenever you put out a material, the one thing that will grab people by the throat is the consumer benefit. Tell them what they are bound to gain if they join your promo or buy your product or do whatever it is that you want them to do. We wrote about that too in more detail on our past post... Read More

Advertising copywriting tips is one of the topics that is so hard to write because there have been many attempts to write about this in the past. Type the topic on Google and you will have at least 40 pages of write ups about this. It is also something that not everyone can be good at. Don’t get me Read More

Because social networks and the internet in general allow people to know more about things easier, people are expecting a lot of sincerity and honesty from everyone that is online. The brands that are compassionate and charismatic are the ones consumers are attracted to. If the brand actually knows Read More

Advertising by the Numbers is one of the favourite topics of the whole advertising industry because of the sheer number and quality of insights you can get when you see the numbers and when you interpret the numbers right. The good news is that numbers of for 2010 advertising are finally out and yo Read More

Please bear in mind that this list is not comprehensive but it contains the major points that you should remember. As long as you follow these laws, you should be able to stay clear of any trouble. Also, keep in mind that the most important thing to remember when creating any kind of advertising ma Read More