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Major lessons learned from a blogger who's only been blogging for 2 months. Read More

When you are buying pay-per-click advertising, bidding on keywords that denote buyer-intent is essential to reach people who are ready to buy rather than people who are still in research-mode. Make sure your keywords and ad copy target people who are looking to buy. Read More

Is it time to try pay-per-click (PPC) ads? PPC advertising does not have to be expensive but you have to do it thoughtfully and keep track of your results.You need to make sure that you’re driving the right traffic to the right place in your website and that you’re converting them to sales. Read More

Whether you’re doing business online, in-person or both, what you do is a reflection on your business. As an entrepreneur or small business owner, it is especially important to ensure that what you do in your personal life does not reflect negatively on your business and/or professional image. Read More

The ISYOT effect is a lot like the marketing term top-of-mind-awareness but it applies to being seen on-line – to the point that you’re being recognized on the Internet. Here are my top 3 tips on how to get started being “seen out there” and why it’s important to your business Read More