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Blackmail. It’s no longer just the stuff of crime TV shows and movies. It happens in the online reviews of a restaurant, or the Facebook and Twitter feeds of a business. It could happen to you. The good news? Social media has given customers some power. The bad news? Some of those customers want to Read More

Lately, we have been doing a lot of thinking as a team about the type of customer support that we want to offer when we launch CoSchedule. We are proud of the products we build, and we want to be proud of the support that we provide. A big part of this is learning to be people-driven, rather than p Read More

I sat down for lunch recently with a potential client whose website needed a solid refresh. His organization produces a lot of really great online content, and they needed a simplified way to manage it. As the conversation turned to how his team would manage the new site, he said, “WordPress is pro Read More

When finding ideas gets tough, the tough go…to the library. Kind of. You might not imagine yourself wandering over to the local public library every time you need something to blog about. I don’t. It wouldn’t be practical. Instead, I made my own library, my go-to place when ideas are waning. Don’t Read More

Who asks questions? Who do we ask questions of? We get in the habit of not asking questions. We’re busy, we know our routine, and we don’t think we have time or the need for asking questions. Thinking of good questions, asking others (and ourselves) and then processing the answers, takes work. But Read More

Flexibility. It’s the new name of the game when it comes to the web, and it means more than just giving your users the ability to adjust their font size. In the smartphone-toting, tablet-loving world that we call home, your web site needs to perform great on all screens. To make this happen, you ma Read More

What keeps you from coming up with new ideas? We would be surprised if we realized how many of our “own ideas” are clear derivatives, responses to someone else’s idea. A new idea is a rare thing. We actively block them from happening. The movie industry regularly criticized for a lack of fresh idea Read More

Stories are not quickly forgotten. We remember what is told to us in the form of a story more than anything else. We talked about why you’d want to use serial content. We talked about the structure of a great story. But how do you actually do it, as a brand? Do you have to be some kind of great nov Read More

Recently, a dear friend and I took our families to the neighborhood pool. No sooner had we sat down to chat than he proceeded to make a confession that had evidently been on his mind lately. He professed to be the world’s worst procrastinator. He confessed that he lets things sit on his desk until Read More

For a long time, guest blogging has been a link-building standard. SEO experts far and wide have touted its virtues for building links and improving traffic. But, is that page rank still worth the effort? While some may disagree, I believe that the days of crank-em-out guest posting is dead. We tur Read More