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For SEO professionals, when clients ask how long it will take for their site to get ranked and found in search it is a little like the question ‘how long is a piece of string’. Considerations such as budget have to be taken into account as well as if it’s a new site. There are further things that s Read More

Are Facebook likes really that important? Does it hold any successful weight for your business? Does a Facebook like truly create massive follower engagement, viral excitement and revenue through the roof? Read More

Case studies are an incredibly valuable marketing tool and should make up a part of your arsenal wherever possible. They work on the part of your audience that’s somewhat disinterested in a bid to show social proof and turn them around. Case studies are a great opportunity for you to show the world Read More

Using email as a digital marketing strategy is a wise choice according to marketing strategists. According to Pardot data, 73% of marketers consider email marketing a core necessity in their campaigns. Moreover, 20% of marketers said that their primary revenue sources are linked directly to their e Read More

When the first generation iPhone was introduced by Apple in 2007, the landscape of the smartphone market began to change. With the release of the iPhone 3G, Nokia and Blackberry sales suffered. It was the beginning of the end for Nokia and a struggle for survival for Blackberry. The iPhone was revo Read More

In the last few years growth hacking has come to the fore as more and more businesses apply some of its techniques to grow their company. Growth hacking refers to a set of methods carried out specifically to enable high growth in a startup. The term itself was coined by Sean Ellis in 2010, who used Read More

In the last few years growth hacking has come to the fore as more and more businesses apply some of its techniques to grow their company. Growth hacking refers to a set of methods carried out specifically to enable high growth in a startup. The term itself was coined by Sean Ellis in 2010, who used Read More

Broken links are a fact of internet life and in recent years the growing number of sites using a CMS such as WordPress and Drupal “have led to the fall of static HTML sites, and with each relaunch, untold thousands of links die,” according to research. The problem of these dead links is known as ‘l Read More

Recently, Google’s webmaster trends analyst John Mueller said in a Google+ live hangout that link building was something to be avoided for SEO professionals. His statement was in answer to what could be considered a common question, “Is link building in any way good?” Read More

It is very important for you as a business or brand to first analyse how an online store will work for you. You may find the advantages of selling online outweigh the disadvantages. Doing proper research now will help throw your doubts out the window. Read More