ScottDudley submitted the following stories to BizSugar

I’ve lost count over the last few years how many times I’ve heard people say these 4 words:

I NEED MORE TRAFFIC

The funny thing is many people think traffic is the be-all and end-all of marketing. But the idea of throwing more traffic at a sales page being the answer to your prayers is just a Read More
I hear it all the time:

Info marketers complaining about low life customers who buy their digital products, download them, and then within minutes, or hours, contact support for a refund. It’s literally stealing but people do it because they know they can get away with it. Read More
I came across an interesting quote from Perry Marshall today:

“Wannabes wait for their lucky break. Entrepreneurs engineer four, five, six plans and execute them in tandem, wagering that at least one plan will get traction.”
Read More
Let’s quickly rap about landing pages today.

There are two things that need to be considered when creating your landing pages. Read More
here seems to be a bit of misconception about copywriters.

Based on the clients I’ve worked with over the last few years, some of them seem to think a copywriter can be a saviour by using the right words to manipulate people to buy.

But here’s what they fail to take into account.
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There’s one thing I commonly notice about copy written by people who are not experienced with the fundamentals of direct response.

It’s an element that is crucial to response too, but is often overlooked.

And can quite often be the key reason why an email or sales letter bombs.
Read More
Time for a rant today…

The other day I was at the food court at our local mall and queued up to buy a lamb kebab. For some reason this place took orders first, and then you paid once the kebab was finished.

So I’m waiting patiently and feeling hungry when it’s finally my turn to pick up my fo Read More
I’ve got a confession to make today.

And it’s related to the ladies who give out samples of food at the supermarket. Read More
Hypothetical example:

Let’s say you have a persistent earache and it’s making it hard to function during the day.

What do you do?

The average person would go to the doctor to find a solution. Once there, the doctor would ask you some questions, take a good look at you, and use their good j Read More
A few weeks ago I had a frustrating experience.

All of a sudden (without warning) we noticed we had no hot water. So I checked the stove to see if we had gas, and yes that was working. Which meant it had to be something to do with the hot water gas unit outside.

Our hot water gas unit is pret Read More

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …
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Kelvin Cech @FunctionWriting Lives Solopreneur Dream

Sometimes it's easy to forget, but a little over a year ago, Kelvin Cech was stuck grinding out copy for a small sports … More
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