ScottDudley submitted the following stories to BizSugar

One thing I notice with a lot of people who start email marketing is they give up FAR too early.

They start off with good intentions and have high hopes of building a large responsive list. And they stick to their daily email schedule by writing entertaining emails that also promote their produc Read More
One of the best ways to motivate your prospect to buy in a sales letter is to keep getting them to say "YES" to themselves.

And this is best done by asking questions (or making statements) you know they'll say "yes" to. Cuz if you've done your homework on your ideal target market, you should kno Read More
There’s a scene in the 1999 movie, “Fight Club”, where the narrator (played by Ed Norton) has just realized his apartment has burnt down.

Not knowing what to do next, he decided to ring the guy he had just met on his plane trip, Tyler Durden. Read More
I discovered an interesting idea the other day for a lead magnet. Well I had noticed it before, but I’d never really paid attention to it. It’s something that Perry Marshall and Russell Brunson use very effectively. Read More
Got a question recently from a subscriber about guarantees...

"I'm in two minds about how long I should make the guarantee for my product. Should I make it a short guarantee, or maybe a really long one? I'm trying to minimise refunds as much as possible." Read More
Wanna know one of the worst traits of an amateur copywriter?

It's going overboard with hype and ridiculous power selling techniques.

You see, the biggest problem with this style of writing is it repels the prospect immediately. As soon as they read any of these words it usually sets off resis Read More
One of the worst ways you can attract new customers is through price.

It’s so common (particularly in retail outlets) to see business owners slashing their prices to ensure they’re the cheapest.

Read More
I came across an excellent quote today… If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse. Read More
Let's talk about emotions and selling... As prospects are reading your ads there are a variety of emotions going through their head. Some are positive, some are negative, and the rest are probably lukewarm. That's obvious... right! Read More
I came across an interesting discovery today.

It’s got to do with a creature that is called a Banana Slug. Apparently they are found in North America. But I’d never heard of them before, let alone seen one. Read More

Learn How to Build a Firm Benefits Foundation

While health care reform hasn’t gone into full swing mode yet, your business can lay a firm foundation for 2015 by following …
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Woo-hoo! It's Sherryl Perry: BizSugar "Contributor of the Week"

As anyone who regularly visits the BizSugar community knows, we absolutely love our contributors. Contributors … More
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