ScottDudley submitted the following stories to BizSugar

Let’s quickly rap about landing pages today.

There are two things that need to be considered when creating your landing pages. Read More
here seems to be a bit of misconception about copywriters.

Based on the clients I’ve worked with over the last few years, some of them seem to think a copywriter can be a saviour by using the right words to manipulate people to buy.

But here’s what they fail to take into account.
Read More
There’s one thing I commonly notice about copy written by people who are not experienced with the fundamentals of direct response.

It’s an element that is crucial to response too, but is often overlooked.

And can quite often be the key reason why an email or sales letter bombs.
Read More
Time for a rant today…

The other day I was at the food court at our local mall and queued up to buy a lamb kebab. For some reason this place took orders first, and then you paid once the kebab was finished.

So I’m waiting patiently and feeling hungry when it’s finally my turn to pick up my fo Read More
I’ve got a confession to make today.

And it’s related to the ladies who give out samples of food at the supermarket. Read More
Hypothetical example:

Let’s say you have a persistent earache and it’s making it hard to function during the day.

What do you do?

The average person would go to the doctor to find a solution. Once there, the doctor would ask you some questions, take a good look at you, and use their good j Read More
A few weeks ago I had a frustrating experience.

All of a sudden (without warning) we noticed we had no hot water. So I checked the stove to see if we had gas, and yes that was working. Which meant it had to be something to do with the hot water gas unit outside.

Our hot water gas unit is pret Read More
Here’s something to think about?

What would you think is the most important part of creating a successful blockbuster movie in Hollywood?

Getting the hottest actors?

Writing a fantastic script?

Using special effects?
Read More
Subscriber Tom writes in to ask:

What’s the easiest way to make my emails more interesting and improve readership? I get the feeling a lot of my subscribers get bored reading them.

It’s a common problem too. A lot of the emails I read are as dull as country music. Read More
Let’s talk about convincing people to believe you.

The best strategy to achieve this is to use a method created by the legendary direct mail copywriter, Eugene Schwartz.

Schwartz is widely renowned as one of the best copywriters of all time. Read More

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …

Marie Forleo Kicks Ass For Small Business @marieforleo

Marie Forleo not only talks the talk. She also walks the walk. In 2001, she quit her job in publishing and embarked on … More
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