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Here's a case study of writing improved content for better conversions on a landing page.

1. The creative aspect of writing copy for your landing page involves writing copy that speaks directly to your audience – copy that’s genuine.
2. Customization applies to catering to your audience’s needs Read More

You may wonder why you should invest efforts thinking about your thank-you page content, since the landing page already converted. The visitor wouldn’t have reached the thank-you page otherwise.
The simple answer is that your thank-you page is an excellent opportunity to create another point of en Read More

For better digital engagement, you need to know your customers, not only as you wish them to be - that is consumers ready to buy your service or product - but as dynamic entities, you know, like actual people.
Here's how to achieve better digital engagement from your audience. Read More

If you're stringing together words without much direction, here are some tips to help you write customizable, highly convertible Landing Page Copy. Read More

What are the most compelling topics and content formats for different people at different stages in the buying cycle of the product you're marketing?
If you don't know then read this, because using that information, you can further refine your content options by clarifying what the intention of th Read More

Are Your Digital Ad and Landing Pages in Harmony?
If you're expecting to drive potential leads through a well planned marketing funnel - Make Your Digital Ad and Landing Pages Sing Together!
Every digital ad sets up expectations regarding visuals, copy, and substance. Run through this checklist & Read More

Facebook recently rolled out its Facebook Authorship Tag to make it easier for readers to follow pages and writers. It sounds similar to Google Authorship, which was snatched away. What’s Facebook up to? Read More

When creating a #minimalist page, ask what it needs in order to work and Include only those features.
Here's a breakdown of the characteristics of minimalist landing pages design and how to apply it to your next online campaign to gain more conversions and reduce bounce rate. Read More

Don't let your potential clients slip away because of tacky web designs. Give your visitors a visual treat. Be creative, be unique and create a landing page design that can help you convert your visitors into paying customers. Read More

PPC campaigns are typically associated with B2C e-commerce, but B2B companies shouldn’t overlook them.

Lead nurturing is the critical path for closing B2B sales. Properly done, it leads to higher value sales and closing sales at lower cost. But you can’t nurture a lead you don’t have. This is wh Read More