BizSugar.com › Advertising › How to Create a B2B PPC Campaign that will Generate More Leads

PPC campaigns are typically associated with B2C e-commerce, but B2B companies shouldn’t overlook them.

Lead nurturing is the critical path for closing B2B sales. Properly done, it leads to higher value sales and closing sales at lower cost. But you can’t nurture a lead you don’t have. This is where a PPC campaign designed to gather potential leads is valuable. The point of a PPC campaign for B2B isn’t to make a sale; it’s to build the all-important email list.