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The Fear Of Shopping | Marketing
"As a consumer, I am aware of the fear of spending. It could be the outcome of a recession, unstable financial status and many more real life situations that contributed to this problem. Money has been, and always will be a sensitive issue. Quality and Trust are two important factors people will consider before deciding whether a value is well paid. Therefore, branding management is required, including relationship building and testimonials that are gradually becoming references for others on how reliable is the service. It takes a lot more effort to convince the shoppers nowadays, definitely. "