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The Maker’s Mark bourbon distillery in Kentucky seems more like a place for sippin’ on the porch than thinking like a guerilla marketer. But not so. Makers Mark’s Ambassador Program for preferred customers is an example of guerilla marketing done right. Read More

"Moving to Maui" is Maridel Bowes' quirky, insightful account of what's it's like to pack up your life as a Baby Boomer Woman and move from the Mainland to Island Life! Read More

Interview with Neil Patel, co-founder of Crazy Egg and KISSmetrics, on blogging, bribing, and business. Read More

I'm aware first hand how easy it is to get stumped on article titles for your blogs or websites. And that's where Topical Brainstorm comes in handy. Read More

SEO Providers are considered to be at the top of a reselling partnership. However, we all know that SEO providers should not waste their time sitting in their office chairs, relentlessly throwing commands to resellers and end clients. As a provider, you should have positive virtues as well: Read More

What's your real job title? Are you brave enough to make it happen?

The way jobs work is simple. We meet an employer, agree to their job title and description, and then make ourselves fit to their expectations and functions. Jobs are given and taken based on titles and descriptions, and really, Read More

When you think about an Outback Steakhouse, what’s the first thing that comes to mind? Chances are it’s the sound of a man’s voice speaking with an Australian accent, or the image of a kangaroo, or the memory of one of Outback’s Aussie-themed dishes like Kookaburra Wings. It’s no accident when a br Read More

Forging win-win relationships as a positioning strategy for business might sound a bit run off the mill but here is a case study that goes to prove that it is a great way to cash in on a niche… Read More

Interview with Steven Pressfield, international best-selling author of books such as Gates Of Fire and The Legend Of Bagger Vance, on the journey and how he overcame resistance. Read More