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What exactly is semantic advertising? This article describes 4 different kinds of advertising that take advantage of semantic web technology. Read More

Many times before I write an article I'll draw blanks on a subject I wanted to write about. Then I'll surf the net to see what's hot in my industry and see if I can put another spin of my own on the topic. Yet when all else fails I'll make “THE” list. Read More

An interesting study involving notable Fortune 500 companies brought about a singular discovery which revealed that a full third of the companies studied have deliberately purchased website domains with a slightly different intent to that of providing a positive image. Read More

This free toolkit gives a small business owner everything they need to know for starting to create web videos. Read More

LinkedIn is a social networking website that is geared specifically towards business members. It enables users to build up a network of existing and new business contacts (called connections). Read More

Social networking sites were originally formed with the intention of building friendships and networks of like minded social contacts. However, there is no avoiding the fact that these same websites also offer businesses the opportunity Read More

Google's $3.1 billion investment in DoubleClick may finally be paying off: the company has announced it is using DoubleClick's technology to improve AdSense. Read More

A growing number of SMBs with a web presence are discovering the simple joys of Google Analytics. It's true that many software brands exist now that can blow whistles and ring bells that outstrip the Google feeling, but how effective is the bang-for-buck of the high-priced analytics solution for the average startup site? Read More

Information on search marketing and how to ensure that you do not get confused by the variations abound throughout the digital marketing arena Read More