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Different types of keywords accomplish different goals. Some keywords are great for driving traffic, others for establishing authority. But if you’re trying to sell a product or service, keywords that convert at a high rate are an enormously valuable marketing asset. Read More

We would all love it if everyone who visited our website opted in to it somehow via RSS, social media, e-newsletter, etc. Having someone opt-in to your website means that they are committed to your website because they like what you are doing. There are a lot of things that can affect your opt-in c Read More

A 6-year case study of a redesigning a web site multiple times as our client's business grew. Using some old screen shots and mockups, I’ve put together a chronology of the web site design and redesign process for one of our clients. Read More

It can take weeks or months to get your holiday landing pages created and launched. Start the process now so you have season and holiday specific landing pages ready to go - November and December will be here before you know it (three short months!). Read More

Among several known search engines, Google provides the best information and helps millions of internet users from all over the world. Read More

This article shows how web analytics can be used for more than just keyword analysis. These tips can be essential for determining the effectiveness of any marketing campaign. Read More

This is an explanation on return on investment for social media, and displays a means to figure out how to measure the ROI. Read More

Have you ever noticed in the online world how it seems that companies will either focus on SEO strategies to drive traffic to their website or they seem to focus more on social media? Now you could always take the easy way out and hire someone to do both for you. However, with hiring for SEO there Read More

What is the deal with Google Instant anyways? Everyone is asking tons of questions...wanting to know how it is going to impact them, their business, their advertising, and search in general. I have some thoughts on Instant. This article details my discoveries...enjoy! Read More