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How should your business connect with customers – through a mobile marketing or an email campaign?

Email vs. mobile doesn’t have to be an either-or discussion. There are definitely clear advantages to both depending on your message and the goal of your campaign. Read More

As a company or blogger, having a unique voice is vital to your success. Read more to learn how you can be more authentic online. Read More

Any site owner with a lead form on their site will tell you they’ve gotten their fair share of spam messages. There are plenty of computer programs that will automatically fill out lead forms that don’t require a CAPTCHA, so open lead forms are easy wins for spammers. I don’t understand the value i Read More

Directory submission has long been a standard SEO practice. There are thousands of free directories out there to submit to and each provides a link back to your website. However, Google is starting to de-index many of these free directories. When Google tweaks its algorithm, it is attempting to thi Read More

The Virtual Executive: How to Act Like a CEO Online and Offline by D. A. Benton isn’t a book about marketing. But Benton’s advice about communicating clearly can be applied to marketing and company-building. Here are some of Benton’s suggestions for improving email communications. Read More

There's an ongoing crisis in small business, and it looks like this: Not enough business = not enough money for marketing AND Not enough money for marketing Read More

To improve your open rates you need to be open to communicating with your affiliates. Getting feedback from publishers will allow you to understand what they want and engage with them more. This increased engagement should lead to more people opening your emails. You can then tailor your newsletter Read More

We all need to measure ROI we've listed 10 metrics for busy SMEs to monitor without adding hours to their workload or taking their eye off the ball . Read More

If you have a website or a blog for your small business, here are 20 simple SEO tips that will improve your visibility online and boost your traffic from the search engines. Read More