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For decades, Barnes & Noble have been a book retail powerhouse: Founded in 1917, the New York City-based chain can be found in almost every mall throughout the United States.
As such, B&N is at the forefront of social media and online marketing for book retailers. There are a number of lessons ot Read More

Finding it hard to attract visitors to your blog? Here are some steps to make sure your blog stands out from the rest. Read More

Do you know how to do keyword research? Are you struggling to get free traffic from search engines? If yes, no proper keyword research could be the fundamental reason. To help you I asked the following question from SEO experts Read More

Affiliate Nexus could actually cause the end of many ecommerce sites including Amazon and other companies that have in house Affiliate programs and heavy SEO traffic. Read this post to find out if you're at risk. Read More

Took an email and call late yesterday to be a panelist on tomorrow’s CBC Hamilton WebCast featuring Amanda Lang (of the great Lang & O’Leary Exchange CBC show fame) and yup, I said yes!

Well, not just me – I’m ably joined by Ron Neumann of our Innovation Factory and Stephanie McLarty of REffici Read More

There is nothing worse than going to a business’ website and basically finding nothing. Obviously there’s some kind of content on most websites, but that doesn’t mean that the content is offering the reader anything that will convince them to trust or invest in the services a website offers. Bad bu Read More

I love acoustic guitar. Even better - I love an acoustic guitar that you can plug into an amp when you want a little more volume. It has warm rich tones when you strum it. And clean notes when you pick it. And it’s even better with some nice shiny new strings. Read More

When getting started with a marketing campaign of any sort, one of the first things that must be done is to conduct a competitive analysis. It’s necessary to understand what the competition is doing in order to know how much work needs to be done to compete and what kind of angle you can take ... Read More

Also known as inbound links, referral links are the links you’ve built on high-quality sites that help drive targeted traffic over to your site. One of the best ways to ensure that your link building stays white hat and doesn’t run afoul of the Google Penguin update ... Read More