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Explore cost effective and integrated advertising effectiveness surveys design, programming and reporting solutions at Market Equations. Read More

The American Small Business League has expressed displeasure with the candidates' perceived lack of attention to small business issues. However, although the candidates may not directly address small businesses, their stances on health care and tax reform could affect small business in the future. Read More

Small business owners are optimistic about the U.S. economy in 2008, according to a survey released Monday by The Alternative Board. Nearly 57 percent of respondents said they planned to add employees in 2008, according to a poll of members of the Denver-based Alternative Board's 330 boards. More than 1,000 small business owners across the nati Read More

The slowing economy and the possibility that we're headed for a recession are worrisome subjects for small business owners, whose biggest concern is how to keep sales coming in when customers are becoming shy about spending. Read More

Many marketers, particularly online, concentrate on reaching younger users. But that could be a multibillion-dollar mistake. Overall, older Americans make up the most affluent segment of the US population. And they are online.
”Internet usage by baby boomers—and over-60s—is projected to continue rising well into the future,” says Paul Verna, eMa Read More