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Reactions to Limbaugh’s comments were swift and intense. The PR Verdict: “F” for an apology that isn’t. Not an effective apology. At best, it was clarifying. Read More

First rolled out last 24th Feb 2011, the Panda Update is Google’s latest series of updated search ranking algorithms that have been regularly rolled out since its first release. It is aimed to promote the high quality content site by penalizing the rank of low quality content sites. Read More

The PR Verdict: “C” for Costa cruises and its PR. Though the firm has handled the crises as well as can be expected, the only possible outcome is a rebrand. Read More

Deceptive legal tactics. Doctored testimony. Suppressed evidence. These are the charges, apparently valid, brought by Leader Technologies against Facebook in a legal case set to resume in four days.

If you haven’t heard of the Leader Technologies vs. Facebook case, you can be forgiven. Reporting Read More

Is your business involved in federal contracting or subcontracting? Are you trying to get an SBA loan or obtain a grant? If so, you’ll want to know about new changes to the SBA’s small business size standards.
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How upsetting is the Mad Men billboard advertisement? The PR Verdict: “C” for AMC PR and the media buyer. Isn’t this reaction entirely unsurprising? Read More

The FBI isn’t normally associated with successful product launches but it has outdone itself with the use of the classic PR strategy: the celebrity spokesman. Read More

Was Sacha Baron Cohen at the Academy Awards funny? As a comedic exercise it was at best lukewarm, but as a PR exercise it hit the mark. Read More