Read this very clear B2B marketing demonstration on why it's critical to keep technical product experts out of the marketing arena.
Don't let your developers grow up to be marketers.
Posted by SusanFantle under MarketingFrom http://b2bmarketingsmarts.com 4441 days ago
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“Lisa: I have not heard about the expression, "engagement...”
“Adam: Do you have a favorite tool at the moment?...”
“Adam: I have to look into this issue in the near future... ;)...”
“Rachel: Thanks for your input. I tend to agree with you. It was...”
“Hey Martin,
Honestly, no. I think that most people can tell that they are...”
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