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We are entering the Twilight Zone of imagination morphing from virtual reality (replacing the real world with a simulated one) to Augmented Reality. Read More

Here’s the 2nd part of the post where I talk about how I got productive and wrote an ebook fast in 4 days. Read More

It’s a tough market to raise your prices. Customers are extremely cost conscious and market savvy. Why should they pay more? Instead you need to reframe the problem into a yield optimization problem. Read More

Can a car with half a tank of gas take you to your destination? The answer is "Yes". So what's stopping you from starting the good work that you want to achieve? Writing that book or setting up your online training program? Half a tank is enough ... Read More

Sometimes you have to look past your own test paper and see what everybody else is writing, not to copy exactly what you see but just to know what’s going on out there. In a fiercely cutthroat world like B2B Marketing, competition will either make you or break you. Yes, everyone competes, but c Read More

When you create a content strategy, you need to understand who it is you're speaking too. You need to know your audiences' wants and needs while going beyond their current demographics. Read More

How can the best selling computer game in the world help increase the success of your small business. Read More

Alexa Total Fail

The names Jeff Bezos and Amazon are normally associated with quality services and goods. (For example, few people are aware that Amazon owns IMDB the site which all film buffs consider the bible for movie and television show information.) So the question then becomes why does Am Read More

In Episode 30 of the Content Marketing Podcast, we sit down with Jay Baer to talk about his new book, Youtility: Why Smart Marketing Is About Help, Not Hype. Read More