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Heading Straight for the Gay Market - http://www.emarketer.com

Posted by LeeAdams under News
From http://www.emarketer.com 6001 days ago
Made Hot by: on November 25, 2007 4:20 am

A century ago no one “dared speak its name.” Today, advertisers are eager to talk to gays, lesbians, bisexuals and transgenders. It is estimated that the gay, lesbian bisexual and transgender (GLBT) market in the US numbers approximately 15 million and represents annual purchasing power of $660 billion. ”With more disposable income and discretiona Read More

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Women's Consumption for Sports

Posted by alphalife under News
From http://www.bigresearch.com 6005 days ago
Made Hot by: on November 24, 2007 12:21 am

Choosing between soap operas and the NFL is not something marketers may consider when putting together media allocation plans for reaching females. However, marketers may want to consider the NFL as an option as women are more likely to be regularly or occasionally watching sports than they are soap operas according to BIGresearch's Simultaneous M Read More

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Bill extending Internet tax ban goes to Bush

Posted by LeeAdams under News
From http://news.yahoo.com 6013 days ago
Made Hot by: on November 16, 2007 5:47 pm

The House of Representatives approved legislation on Tuesday extending a moratorium on state Internet access taxes for seven years, sending the bill to the president to sign into law. Internet service providers say the price of Internet access could rise by as much as 17 percent if the moratorium on state taxes was allowed to expire. Read More

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Social Media and Conversational Marketing Portends Revamp of Marketing P's

Posted by wontonu under News
From http://blogs.mediapost.com 6013 days ago
Made Hot by: on November 14, 2007 7:22 pm

Social media and conversational marketing will outpace that of traditional marketing by 2012. Nearly 57% of respondents report that in 5 years time, what they spend on conversational marketing will be greater than that of traditional marketing, while another 24% believed it would be the same as traditional marketing. Significantly, 81% of marketer Read More

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Cash Flow Improves, Confidence Falls For Small Business Owners

Posted by LeeAdams under News
From http://blogs.mediapost.com 6018 days ago
Made Hot by: on November 8, 2007 9:01 pm

According to the Discover Small Business Watch, reports the DMA, economic confidence among small business owners continued to fall in October as many expressed increased pessimism about both the future of their own businesses and the US economy in general. The monthly survey of 1,000 small businesses with five or fewer employees shows that at 96.8 Read More

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More Americans Prefer To Give Gift Cards For Christmas, Survey Shows

Posted by LeeAdams under News
From http://www.allheadlinenews.com 6018 days ago
Made Hot by: on November 8, 2007 7:21 pm

According to the latest Annual Holiday Survey commissioned by Deloitte, gift cards are seen as the top gift purchase for four consecutive years, with 69 percent of the consumers planning to buy them this year, compared with only 66 percent in 2006. The respondents plan to buy an average of 5.5 cards, compared with the 4.6 cards last year, at $36.2 Read More

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Free, And Informative, Insight At Your Fingertips

Posted by suzyQ under Resources
From http://www.smallbizresource.com 6019 days ago
Made Hot by: on November 7, 2007 4:42 pm

There's a neat little knowledgebase, with substantial informative content, right at your fingertips and you likely don't even know it. The Insight24 directory, which aggregates business and technology webcasts, videos and podcasts, boasts over 5,000 content pieces provided by 160 companies. And we're not talking fluff and marketing spiels. The con Read More

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Cumulative Media Drive Purchase Intent

Posted by jnelson under News
From http://blogs.mediapost.com 6026 days ago
Made Hot by: on October 31, 2007 3:34 pm

A new guide from Magazine Publishers of America offers a comprehensive view of the role of media in influencing consumer purchase decisions and online behavior. The report analyzes cross-media accountability data from 32 studies to determine each medium's effectiveness through the purchase funnel. The overall findings indicate that: * Med Read More

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Boomers Don't Retire; They Become their Own Bosses

Posted by JohnH under News
From http://www.marketingvox.com 6031 days ago
Made Hot by: on October 27, 2007 1:46 pm

For many Boomers, retirement is an opportunity to start a business and become their own boss. 15 percent intend to work for themselves until they die, according to a new Ipsos Reid (Canada) study of Boomers who have either retired early to start their own business. Read More

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Microsoft Partner Program Aimed at Small Businesses

Posted by JohnH under Technology
From http://www.eweek.com 6037 days ago
Made Hot by: on October 26, 2007 2:08 pm

Microsoft is reaching out to help small businesses find IT support by introducing the Small Business Specialist Community, some 5,000 Microsoft partn Read More