BizSugar.com › News › Heading Straight for the Gay Market

A century ago no one “dared speak its name.” Today, advertisers are eager to talk to gays, lesbians, bisexuals and transgenders. It is estimated that the gay, lesbian bisexual and transgender (GLBT) market in the US numbers approximately 15 million and represents annual purchasing power of $660 billion. ”With more disposable income and discretionary time than its heterosexual counterparts, the GLBT market has become a particularly attractive target,” says Ben Macklin, eMarketer Senior Analyst and author of the new report Gay and Lesbian Internet Users: The GLBT Community, “and, nowhere more so than online.”