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Even in this age of videos and text messages, the quickest way to kill your startup dream with investors, business partners, or even customers, is embarrassingly poor writing. Being very visible in the startup community, I still get an amazing number of badly written emails, rambling executive summ Read More

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free, to pricing based on costs, to charging what the market will bear (premium pricing). The implications of the decision you make are huge, defining your brand imag Read More

The Coolest cooler Kickstarter project was launched with a pledge target of $50,000. At the end, the project has raised more than $13 million. Read More

One of the reasons that now is the time to be an entrepreneur is the explosion of startup assistance organizations, usually called incubators or accelerators. According to the National Business Incubator Association (NBIA), there are over 7,000 of these locations worldwide, and even new online vers Read More

Today we’ll talk with an IT consultant who recently wrote a book that takes a different approach to starting a computer business that most other books of its kind don’t consider. We’ll also tell you where you can get this book and read some of your comments from inside The Force Field. Read More

Young entrepreneurs often are so excited by new technology or their latest invention that they forget to translate it into a value proposition that their customers or potential investors can understand. They can become frustrated with investors, senior executives and even customers who don’t seem t Read More

Business Ideas for Students is the greatest innovation in student life. Student life is the most valuable time for acquiring knowledge, skill and experience. It is justly referred to as the seed time of individual life. Read More

The concept is surprisingly simple: for a small subscription fee, ReefCam brings the ocean, and more specifically, some of the world’s most famous coral reefs, into your own home... Read More

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt just as completely to the changes in the buying and social behavior of consumers. High-technology product startups, wit Read More